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March 6th

Acronyms to help you on the job or high-tech happy hour. Hey, we won’t judge.

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February 27th

The 6 elements in every Marketing Program.

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February 20th

Programs are the foundation of all Marketing promotion.

TOOLKIT

A collection of tools and services that may help you, as they have helped us.* And without further adieu. . .

NOTE: Tell us what you’d include in this Toolkit: admin(@)gomarket(.)com

Affiliate Network Programs

  • Performics – $$-$$$, B2C, B2B – One of the top Affiliate Ad Networks

Analytics/Metrics

  • Core Metrics - $$$-$$$$, B2C, B2B – One of the big budget leaders
  • Quantcast – Free! Awesome demographics about web visitors.
  • Woopra – Free-$$$$, B2C, B2B – Real time. That’s awesome.

Austin Events & Tradeshows

  • Product Camp – FREE! (Related events: Bar Camp, Product Potluck, Product Party.) Love me some Product!
  • SXSW Interactive – It’s expensive. But worth it. As a student, don’t pay. Just go hang around the parties and meet people.

Austin Technology Incubators

  • 3 Day Start Up – 3 Days + 40 Students + Pizza = Start Up Technology Company
  • Capital Factory – An Incubator by Josh Baer, Sam Decker and Bryan Menell

Behavioral Ad Networks

  • Acerno – B2C, $$ – CPA model. A nice way to get Premium Ad Space without the cost. Awareness. Top of Mind.

Brand/Trademark Names

  • Branding Worksheet - FREE. A lot of agencies will charge tens of thousands for this exercise.
  • NameChk - Free! Check out availability across the board in one easy step.
  • Trademarkia – $$-$$$$, B2C, B2B – One of the quickest, easiest ways to get it done.

Competitive Intelligence

  • Trellian - B2B & B2C, $-$$ – Uncover your Competition’s Marketing Programs.
  • Watch360 – B2B & B2C, $$ -$$$- Automate Your Competitive Intelligence.

Creative Agencies

  • Clutch Creative - B2B, B2C, $-$$$ – My #1 Go-To Guys & Gals. Highly, Highly Recommended. (They do my site!)

Customer Relationship Management (CRM)

  • Convio - B2B & B2C, $$-$$$$ – Geared to Not-For-Profits. Customizable, Scalable.
  • Salesforce.com - B2B & B2C, $-$$$$ – Customizable, Scalable. A true leader in CRM. Love me some SFDC.
  • Sugar – Free – $$$, B2C, B2B – Open Source Cloud CRM. Sweet.

Ecommerce

  • Shopify - $$ B2C – Build Yourself an Online Store. Go Ahead.
  • Volusion – B2C, $-$$$, One of the best plug & play Shopping Carts out there.

Email Service Providers (ESP)

  • Bronto – B2B & B2C, $-$$ – The Underdog of DYI ESPs.

  • Constant Contact – B2B & B2C, $-$$ – Very popular, with excellent customer support.
  • Datran Media – B2C, $$-$$$$ – Full Service ESP, strong in Compliance, Deliverability and List Management.
  • Emma – B2B & B2C, $-$$ – DYI Email Service Provider (My personal favorite. I use Emma currently.)
  • Epsilon – B2C, $$$$ – Big Budget Agency. One of the Gold Standards.
  • eROI – B2C; $$-$$$$; Another of my personal favorites. Tell Dylan that Amanda sent you.
  • SilverPop – $$ B2C, B2B – Great white papers!

Focus Groups/Usability Testing

  • KeyLime Interactive – B2B, B2C, $$$-$$$$ – High Tech User Testing Results + Marketing Research, Beta Management, and more
  • UserTesting.com – B2C, B2B, $-$$ – One of my *favorite* services ever. But I’m a nerd that way.

Job Hunting

  • Indeed – I like Indeed. They have salaries and job trends.

Link Sharing Management

  • BuzzStream – $-$$$ B2C, B2B – Your choice of two rockin’ plans: PR or Link Share

Marketing Campaign Automation

  • Campaigner – B2C, B2B, $-$$$ – A lot of email marketing with some automation built in.
  • Eloqua – B2B, B2C, $$$-$$$$ – The Cadillac of Marketing Automation. For big and powerful databases.
  • Marketo – B2B, B2C, $$-$$$ Great for beginners doing Marketing Program Automation

Online Promotions

  • BrickFish – B2C, $$$ – Social Web, Dialogue, Engagement, UCG, Viral Sharing.

  • Bulldog Solutions – B2B, $$$ – Full Service, Lead Generating Program Management
  • Random – $-$$, B2C, B2B – Pick your random winner, with proof it was random.
  • WildFire – B2C, B2B, $-$$$ – Promotions made easy through Social Networks. Brilliant.

Orgs & Assoc.

Project Management

  • BaseCamp – $ B2B, B2C – One of the *best* for remote team project management

  • ZoHo – Free -$$$, B2B, B2C  – Project Management + a full software suite

Public Relations Agencies

  • Blue Sky PR – B2C, $$$ – Full service PR agency specializing in lifestyle, beauty, and grooming.

  • Ink PR – B2B & B2C, $-$$$ – Boutique Agency here in Austin. Lots of Class. Expect Great Coverage.
  • Lippe Taylor – B2C, $$$$ – Big Budget Agency. But SO worth it. Specializing in Women’s Interests.
  • Porter Novelli – B2B & B2C, $$-$$$$ – But will it be the same without Laura Beck?
  • Radiant Media Group – B2C, B2B, $$-$$$ – Founded by former CNN Guru Jeff Salzgeber, and it shows. A+ Media Results, and a personal favorite of mine.
  • Snackbox – A little boutique with lots of style that does amazing things

Recommended Industry Reading

Search Engine Marketing (SEM)

Search Engine Optimization (SEO)

  • Search Engine Watch – Free! Danny has been doing SEO since before you were born. The leader!
  • SEO Moz – Free! Tell Rand that Amanda said hi!
  • Squidoo – B2B & B2C, FREE – A great way to drive some traffic.

Social Media Listening

  • WorkStreamer – My good friend Suaad leads this one. In Beta

Surveys & Polls

  • Survey Monkey – B2B & B2C, $-$$ – Easy to Use. Cheap. Powerful. A standard.
  • Synovate – B2B & B2C, $$-$$$$ – Full Service Market Research.
  • Zoomerang – B2B & B2C, FREE-$$ – A leader in DYI Survey Tools.

Testing (A/B, Multivariate)

  • Which Test Won – Free! Created by Anne Holland, Founder of Marketing Sherpa

Video Distribution Online

* These tools and services are our personal recommendation to you. They are not paid or sponsored. We are in no way reimbursed, credited, or offered favors in exchange for listing these. In fact, we receive nothing more than a “thank you” – if we even get that.

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