7 Questions with Brian Massey

In March, I helped produce Austin Community College’s eMarketing Principles event. One of my favorite presenters was and remains to be Brian Massey, The Conversion Scientist. I grabbed a few minutes with Brian after the event to ask him my 7 questions.

Catch up with Brian on Twitter, by following him here. I also recommend subscribing to his newsletter, which offers all kinds of tips, tricks and tools.

Read the books Brian recommends:
-Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
-Don’t Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition
-Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
-Social Media Marketing: An Hour a Day