Elements: The Importance of Programs

Blog 1 – Elements: The Importance of Programs

Define Marketing

The broad term “Marketing” encompasses so many varying facets – research, programs, branding, content development, website development, etc. If you haven’t yet, read Wikipedia’s article on Marketing.

GoMarket focuses on Marketing Programs, defined as the tactical outreach activity. (Personally, I would rename the 4P in Promotion to be Programs.)

Programs are the foundation of all Marketing promotion. They are the message and the channel through which the message goes. They are the audience and the measuring.

Jargon: Program vs. Campaign

What’s the difference between a Marketing Program and a Marketing Campaign?  Good question. Not much. Both are defined as steps taken to achieve a goal. “Campaign” comes from the Advertising industry, where Ad agencies act as service providers to companies. “Program” hails from the company side. They can be used interchangeably, though some may argue that a Campaign consists of many integrated Programs under one umbrella.

One Thing is True

Marketing today could not exist without Marketing Programs. They are essential to all products, all companies, all services. It is proven that Marketing programs lift sales and increase revenue. I define, plan, execute and measure Marketing Programs on a daily basis. And lucky for me! Because my heart lies with Marketing Programs.

The 4 P's of Marketing